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- This event has passed.
Realigning Sales Strategies
August 22, 2023 - August 23, 2023
Objectives
At the end of the session, the participants are able to:
● Understand the key concepts of Revenue Management and its application of tactics and strategies to maximize hotel’s revenue opportunities.
● Learn how to systematically apply proper processing tools to enhance hotel revenue.
Target Audience
Employees with finance background / employees with a keen interest to learn about revenue management.
Course Outlines
Introduction
● A Brief History
● Criteria for Effective Use: Fixed Capacity Environment, perishable Product, Varied but Predictable Demand, High Fixed Costs and Low Variable Costs
Performance Measurement
● Internal Measures: Revenue, Occupancy %, Average Daily Rate, RevPAR, Contribution Margin, Identical Net Revenue, Marginal Revenue Consideration, GOPPAR, Other Measures
● External Measures: Competitive Set, Market Share
Tactical Revenue Management
● Forecasting: Forecasting Demand, Forecasting Room Availability
● Tactical Rate Management: Rate Structure, Tactical Discounting, Dynamic Pricing
● Stay (Duration) Control: Minimum Stay Requirement, Stay Through, Close To Arrival
● Capacity Management: Overbooking
● Displacement Analysis
Strategic Revenue Management
● Demand Generation
● Marketing Strategies: Marketing Segmentation, Market Targeting, Market Positioning,
Market Mix Management‘
● Strategic Pricing: Competing on Price, Rate Parity
● Revenue Streams Management
● Strategic Packaging
● Distribution Channel Management: Voice, GDS, Internet
Pricing:
RM 1,000.00 Per Person (HRD Corp Claimable Course)
Kindly scan or click on the link below for your
Learning Registration.
For any enquiries, please contact us at:
UOA Academy Sdn Bhd
UOA Corporate Tower, Lobby A, Avenue 10, The Vertical
Bangsar South City, No 8 Jalan Kerinchi
59200 Kuala Lumpur, Malaysia.
Tel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517
Email: register@uoa-academy.com
Cancellation & Transfer
Please note that should this registration be cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice.
Disclaimer: UOA Academy reserves the right to make changes to the venue, date, and speaker, including cancellation of the workshop if warranted by circumstances beyond its control.
