BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UOA Academy - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UOA Academy
X-ORIGINAL-URL:https://uoa-academy.com
X-WR-CALDESC:Events for UOA Academy
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20220101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230822
DTEND;VALUE=DATE:20230824
DTSTAMP:20260430T081834
CREATED:20230719T213103Z
LAST-MODIFIED:20230817T190236Z
UID:8247-1692662400-1692835199@uoa-academy.com
SUMMARY:Realigning Sales Strategies
DESCRIPTION:Objectives\nAt the end of the session\, the participants are able to:\n● Understand the key concepts of Revenue Management and its application of tactics and strategies to maximize hotel’s revenue opportunities.\n● Learn how to systematically apply proper processing tools to enhance hotel revenue. \nTarget Audience\nEmployees with finance background / employees with a keen interest to learn about revenue management. \nCourse Outlines\nIntroduction\n● A Brief History\n● Criteria for Effective Use: Fixed Capacity Environment\, perishable Product\, Varied but Predictable Demand\, High Fixed Costs and Low Variable Costs \nPerformance Measurement\n● Internal Measures: Revenue\, Occupancy %\, Average Daily Rate\, RevPAR\, Contribution Margin\, Identical Net Revenue\, Marginal Revenue Consideration\, GOPPAR\, Other Measures\n● External Measures: Competitive Set\, Market Share \nTactical Revenue Management\n● Forecasting: Forecasting Demand\, Forecasting Room Availability\n● Tactical Rate Management: Rate Structure\, Tactical Discounting\, Dynamic Pricing\n● Stay (Duration) Control: Minimum Stay Requirement\, Stay Through\, Close To Arrival\n● Capacity Management: Overbooking\n● Displacement Analysis \nStrategic Revenue Management\n● Demand Generation\n● Marketing Strategies: Marketing Segmentation\, Market Targeting\, Market Positioning\, \nMarket Mix Management‘\n● Strategic Pricing: Competing on Price\, Rate Parity\n● Revenue Streams Management\n● Strategic Packaging\n● Distribution Channel Management: Voice\, GDS\, Internet \nPricing:\nRM 1\,000.00 Per Person (HRD Corp Claimable Course)\n \nKindly scan or click on the link below for your \nLearning Registration.\n \nFor any enquiries\, please contact us at:\n \nUOA Academy Sdn Bhd\nUOA Corporate Tower\, Lobby A\, Avenue 10\, The Vertical\nBangsar South City\, No 8 Jalan Kerinchi\n59200 Kuala Lumpur\, Malaysia.\nTel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517\nEmail: register@uoa-academy.com\n \n\nhttps://www.surveymonkey.com/r/uoaapb \n \nCancellation & Transfer\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice.\n \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\, including cancellation of the workshop if warranted by circumstances beyond its control.\n  \n\n  \nJoin Today!
URL:https://uoa-academy.com/events/realigning-sales-strategies-2/
END:VEVENT
END:VCALENDAR