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Strategic Development: Thinking, Planning, Management and Leadership for Sales & Marketing (2 days)

March 13, 2024 - March 14, 2024


The objectives of the Strategic Development course is designed to provide participants with advanced skills in strategic thinking and planning, essential for effective sales and marketing management. The program aims to develop leadership qualities crucial for guiding and motivating sales teams, fostering a culture of success. Additionally, participants will gain a comprehensive understanding of strategic management principles customized to the intricacies of the sales and marketing domain, ensuring a holistic and strategic approach to business growth.

Target Audience

This program is designed for senior level sales and marketing senior managers, team leaders, and executives. It is ideal for individuals seeking to enhance their strategic thinking, planning, management, and leadership skills within the context of sales and marketing functions. The content is relevant for both those with experience looking to refine their skills and those newer to leadership roles in the sales and marketing domain.

Learning Outcomes 

  • Advanced skill set in strategic thinking, planning, management, and leadership for sales and marketing.
  • Formulation and implementation of effective strategic initiatives.
  • Efficient management of sales teams for optimal performance.
  • Leadership development fostering growth and success in sales and marketing.
  • Ability to navigate complex market dynamics and drive business results.

Course Outlines:

Day 1:

Module 1: Advanced Strategic Thinking and Planning

  • Overview of advanced strategic thinking principles
  • Formulating effective strategic plans for sales and marketing
  • Customizing strategic approaches for business growth

Module 2: Leadership Development in Sales and Marketing

  • Leadership qualities essential for guiding and motivating sales teams
  • Fostering a culture of success within sales and marketing functions

Module 3: Comprehensive Understanding of Strategic Management

  • Principles of strategic management tailored to sales and marketing
  • Holistic and strategic approaches for business growth

Module 4: Formulation and Implementation of Strategic Initiatives

  • Developing and implementing effective strategic initiatives
  • Practical exercises and case studies for strategic application

Day 2:

Module 5: Efficient Sales Team Management

  • Techniques for efficient management of sales teams
  • Optimizing team performance for enhanced business results

Module 6: Navigating Complex Market Dynamics

  • Skills for navigating complex market dynamics
  • Strategies for driving business results in challenging environments

Module 7: Contribution to Organizational Success

  • Significance of leadership and strategic thinking in organizational success
  • Applying acquired skills to contribute significantly to sales and marketing success


RM 1,500.00 Per Person (HRD Corp Claimable Course) + 6% SST
Kindly scan or click on the link below for your 
Learning Registration.
For any enquiries, please contact us at:
UOA Academy Sdn Bhd
UOA Corporate Tower, Lobby A, Avenue 10, The Vertical
Bangsar South City, No 8 Jalan Kerinchi
59200 Kuala Lumpur, Malaysia.
Tel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517
Email: register@uoa-academy.com
Cancellation & Transfer

Please note that should this registration be cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.

Disclaimer: UOA Academy reserves the right to make changes to the venue, date, and speaker,
including cancellation of the workshop if warranted by circumstances beyond its control.



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March 13, 2024
March 14, 2024
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