Objectives
Hospitality Revenue Management is a critical discipline for maximising profitability in an increasingly competitive and dynamic market. This 2-day programme equips hospitality professionals with practical knowledge and tools to understand demand patterns, apply effective pricing strategies, manage distribution channels, and optimise overall revenue performance.
The programme focuses on real operational realities within the hospitality industry, combining revenue concepts with practical decision-making to support sustainable business growth and improved financial outcomes.
Target Audience
- Hotel Managers and Assistant Managers
- Revenue, Sales, and Reservations Teams
- Front Office Managers and Supervisors
- F&B Managers involved in pricing decisions
- Hospitality professionals responsible for revenue performance
Learning Outcomes
- Define supervisory management and the core competencies required.
- Identify their own personality and leadership styles, and how these impact their team.
- Apply effective behavioural, communication, and delegation skills.
- Supervise, coordinate, and synergise team performance to achieve goals.
- Provide constructive feedback, coaching, and performance reviews.
- Demonstrate a balanced role as a supervisor in managing self, others, and the business.
Course Outline
Day 1 – Revenue Management Fundamentals & Demand Analysis Module 1: Introduction to Revenue Management
- What is revenue management and why it matters
- Evolution of revenue management in hospitality
- Revenue mindset vs traditional selling approach
Module 2: Understanding Demand & Market Dynamics
- Demand drivers in the hospitality industry
- Seasonality, events, and market behaviour
- Identifying high-demand and low-demand perio
Module 3: Market Segmentation & Customer Behaviour
- Types of market segments (corporate, leisure, group, OTA, etc.)
- Booking behaviour and price sensitivity
- Segment-based revenue opportunities
Module 4: Forecasting Fundamentals
- Purpose of forecasting
- Key metrics: Occupancy, ADR, RevPAR
- Using historical data to forecast demand
- Common forecasting mistakes
Day 2 – Pricing, Distribution & Revenue Optimisation
Module 5: Pricing Strategies & Yield Management
- Dynamic pricing vs fixed pricing
- Rate structures and Best Available Rate (BAR)
- Managing discounts, promotions, and packages
Module 6: Inventory Control & Distribution Channels
- Room inventory management principles
- Role of OTAs, direct bookings, and corporate contracts
- Channel costs and profitability
Module 7: Integrating Revenue with Sales & Operations
- Aligning revenue management with sales and marketing
- Managing overbooking and walk-in strategies
- Communicating revenue decisions across departments
Module 8: Revenue Performance Review & Action Planning
- Analysing revenue reports and KPIs
- Identifying improvement opportunities
- Developing a simple revenue action plan
- Programme recap and key takeaways
PRICING:
RM 2,200.00 Per Person (HRD Corp Claimable Course) + 8% SST
To inquire about pricing for our training, please contact us for a quote.
Kindly scan or click on the link below for your.
Learning Registration.
For any enquiries, please contact us at:
UOA Academy Sdn Bhd
Suite 1-2, Lower Level 1, City, The Horizon Annexe, Avenue 7,
Bangsar South, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.
Tel: 6013 482 4810 / 6016 241 3517
Email: register@uoa-academy.com
Click Here for Registration & Further Details!
Please note that should this registration be cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.
Disclaimer: UOA Academy reserves the right to make changes to the venue, date, and speaker, including cancellation of the workshop if warranted by circumstances beyond its control.
