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DTSTART;VALUE=DATE:20260923
DTEND;VALUE=DATE:20260925
DTSTAMP:20260422T153331
CREATED:20260114T011344Z
LAST-MODIFIED:20260114T011501Z
UID:50748-1790121600-1790294399@uoa-academy.com
SUMMARY:Hospitality Revenue Management (2 Days)
DESCRIPTION:Objectives  \nHospitality Revenue Management is a critical discipline for maximising profitability in an increasingly competitive and dynamic market. This 2-day programme equips hospitality professionals with practical knowledge and tools to understand demand patterns\, apply effective pricing strategies\, manage distribution channels\, and optimise overall revenue performance.  \nThe programme focuses on real operational realities within the hospitality industry\, combining revenue concepts with practical decision-making to support sustainable business growth and improved financial outcomes.  \nTarget Audience  \n\n Hotel Managers and Assistant Managers \n Revenue\, Sales\, and Reservations Teams \n Front Office Managers and Supervisors \n F&B Managers involved in pricing decisions \n Hospitality professionals responsible for revenue performance \n\nLearning Outcomes  \n\n Define supervisory management and the core competencies required. \nIdentify their own personality and leadership styles\, and how these impact their team. \nApply effective behavioural\, communication\, and delegation skills. \n Supervise\, coordinate\, and synergise team performance to achieve goals. \nProvide constructive feedback\, coaching\, and performance reviews. \nDemonstrate a balanced role as a supervisor in managing self\, others\, and the business. \n\nCourse Outline  \nDay 1 – Revenue Management Fundamentals & Demand Analysis Module 1: Introduction to Revenue Management  \n\n What is revenue management and why it matters \n Evolution of revenue management in hospitality \n Revenue mindset vs traditional selling approach \n\nModule 2: Understanding Demand & Market Dynamics  \n\n Demand drivers in the hospitality industry \n Seasonality\, events\, and market behaviour \n Identifying high-demand and low-demand perio \n\nModule 3: Market Segmentation & Customer Behaviour  \n\n Types of market segments (corporate\, leisure\, group\, OTA\, etc.) \nBooking behaviour and price sensitivity \n Segment-based revenue opportunities \n\nModule 4: Forecasting Fundamentals  \n\n Purpose of forecasting \n Key metrics: Occupancy\, ADR\, RevPAR \n Using historical data to forecast demand \n Common forecasting mistakes\n\nDay 2 – Pricing\, Distribution & Revenue Optimisation  \nModule 5: Pricing Strategies & Yield Management  \n\n Dynamic pricing vs fixed pricing \n Rate structures and Best Available Rate (BAR) \n Managing discounts\, promotions\, and packages \n\nModule 6: Inventory Control & Distribution Channels  \n\n Room inventory management principles \n Role of OTAs\, direct bookings\, and corporate contracts \nChannel costs and profitability \n\nModule 7: Integrating Revenue with Sales & Operations  \n\n Aligning revenue management with sales and marketing \nManaging overbooking and walk-in strategies \n Communicating revenue decisions across departments \n\nModule 8: Revenue Performance Review & Action Planning  \n\n Analysing revenue reports and KPIs \n Identifying improvement opportunities \n Developing a simple revenue action plan \n Programme recap and key takeaways \n\nPRICING: \n\nRM 2\,200.00 Per Person (HRD Corp Claimable Course) + 8% SSTTo inquire about pricing for our training\, please contact us for a quote. \n\n\nKindly scan or click on the link below for your. Learning Registration.For any enquiries\, please contact us at:UOA Academy Sdn BhdSuite 1-2\, Lower Level 1\, City\, The Horizon Annexe\, Avenue 7\,Bangsar South\, 59200 Kuala Lumpur\, Wilayah Persekutuan Kuala Lumpur. \nTel: 6013 482 4810 / 6016 241 3517Email: register@uoa-academy.com \n\n  \n\n \nClick Here for Registration & Further Details!  \n \nCancellation & Transfer\n\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally\, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.  \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\, including cancellation of the workshop if warranted by circumstances beyond its control.  \n\n     \n  \n 
URL:https://uoa-academy.com/events/hospitality-revenue-management-2-day-strategy-course/
CATEGORIES:Interpersonal Development,Interpersonal Skill,Management,Self Development
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