Digital Marketing & Social Medias: Developing Tomorrow’s Marketers

Digital Marketing & Social Media – Developing Tomorrow’s Marketers (2 days)
Objectives
The Digital Marketing & Social Media course is designed to equip participants with the knowledge and skills needed to thrive in the ever-evolving field of digital marketing. This comprehensive training program covers essential concepts, strategies, and tools used in today’s digital landscape. Participants will gain practical insights and hands-on experience to develop effective digital marketing and social media campaigns, driving business growth and engagement with target audiences.

Target Audience
This comprehensive course on digital marketing and social media is suitable for marketing professionals, business owners and entrepreneurs, advertising and communication professionals, as well as students and graduates interested in gaining practical knowledge
and skills in the ever-evolving field of digital marketing.

Learning Outcomes
● Understand the key concepts, strategies, and tools used in digital marketing and social media.
● Develop effective digital marketing campaigns to drive business growth and engagement.
● Optimize websites for better user experience and conversion rates.
● Implement search engine optimization (SEO) techniques to improve website visibility.

Course Outlines:
Day 1:
Module 1: Introduction to Digital Marketing
● Overview of digital marketing landscape
● Importance of digital marketing in today’s business environment
● Key digital marketing concepts and terminology

Module 2: Website Optimization and User Experience
● Understanding website optimization and its impact on user experience
● Effective website design principles
● Conversion rate optimization techniques

Module 3: Search Engine Optimization (SEO)
● Introduction to SEO and its role in digital marketing
● Keyword research and optimization
● On-page and off-page optimization strategies

Module 4: Pay-Per-Click (PPC) Advertising
● Introduction to PPC advertising
● Setting up and managing PPC campaigns
● Bid management and optimization

Module 5: Social Media Marketing
● Overview of major social media platforms
● Developing a social media strategy
● Creating engaging social media content
● Social media advertising and analytics

Day 2:
Module 6: Content Marketing
● Understanding content marketing and its importance
● Creating compelling and shareable content
● Content distribution and promotion strategies

Module 7: Email Marketing
● Introduction to email marketing
● Building an effective email marketing campaign
● Best practices for email deliverability and engagement

Module 8: Mobile Marketing
● Overview of mobile marketing trends and strategies
● Mobile advertising and app marketing
● Optimizing campaigns for mobile devices

Module 9: Analytics and Data-Driven Marketing
● Importance of data-driven decision-making in digital marketing
● Web analytics tools and metrics
● Tracking and measuring campaign performance

Module 10: Emerging Trends in Digital Marketing
● Overview of the latest trends and technologies shaping digital marketing
● Artificial Intelligence (AI) in marketing
● Influencer marketing and user-generated content

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