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DTSTART;VALUE=DATE:20230919
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SUMMARY:Digital Marketing & Social Medias: Developing Tomorrow's Marketers
DESCRIPTION:Digital Marketing & Social Media – Developing Tomorrow’s Marketers (2 days)\nObjectives\nThe Digital Marketing & Social Media course is designed to equip participants with the knowledge and skills needed to thrive in the ever-evolving field of digital marketing. This comprehensive training program covers essential concepts\, strategies\, and tools used in today’s digital landscape. Participants will gain practical insights and hands-on experience to develop effective digital marketing and social media campaigns\, driving business growth and engagement with target audiences. \nTarget Audience\nThis comprehensive course on digital marketing and social media is suitable for marketing professionals\, business owners and entrepreneurs\, advertising and communication professionals\, as well as students and graduates interested in gaining practical knowledge\nand skills in the ever-evolving field of digital marketing. \nLearning Outcomes\n● Understand the key concepts\, strategies\, and tools used in digital marketing and social media.\n● Develop effective digital marketing campaigns to drive business growth and engagement.\n● Optimize websites for better user experience and conversion rates.\n● Implement search engine optimization (SEO) techniques to improve website visibility. \nCourse Outlines:\nDay 1:\nModule 1: Introduction to Digital Marketing\n● Overview of digital marketing landscape\n● Importance of digital marketing in today’s business environment\n● Key digital marketing concepts and terminology \nModule 2: Website Optimization and User Experience\n● Understanding website optimization and its impact on user experience\n● Effective website design principles\n● Conversion rate optimization techniques \nModule 3: Search Engine Optimization (SEO)\n● Introduction to SEO and its role in digital marketing\n● Keyword research and optimization\n● On-page and off-page optimization strategies \nModule 4: Pay-Per-Click (PPC) Advertising\n● Introduction to PPC advertising\n● Setting up and managing PPC campaigns\n● Bid management and optimization \nModule 5: Social Media Marketing\n● Overview of major social media platforms\n● Developing a social media strategy\n● Creating engaging social media content\n● Social media advertising and analytics \nDay 2:\nModule 6: Content Marketing\n● Understanding content marketing and its importance\n● Creating compelling and shareable content\n● Content distribution and promotion strategies \nModule 7: Email Marketing\n● Introduction to email marketing\n● Building an effective email marketing campaign\n● Best practices for email deliverability and engagement \nModule 8: Mobile Marketing\n● Overview of mobile marketing trends and strategies\n● Mobile advertising and app marketing\n● Optimizing campaigns for mobile devices \nModule 9: Analytics and Data-Driven Marketing\n● Importance of data-driven decision-making in digital marketing\n● Web analytics tools and metrics\n● Tracking and measuring campaign performance \nModule 10: Emerging Trends in Digital Marketing\n● Overview of the latest trends and technologies shaping digital marketing\n● Artificial Intelligence (AI) in marketing\n● Influencer marketing and user-generated content \nPricing:\nRM 1\,000.00 Per Person (HRD Corp Claimable Course)\n \nKindly scan or click on the link below for your \nLearning Registration.\n \nFor any enquiries\, please contact us at:\n \nUOA Academy Sdn Bhd\nUOA Corporate Tower\, Lobby A\, Avenue 10\, The Vertical\nBangsar South City\, No 8 Jalan Kerinchi\n59200 Kuala Lumpur\, Malaysia.\nTel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517\nEmail: register@uoa-academy.com\n \n\nhttps://www.surveymonkey.com/r/uoaapb \n \nCancellation & Transfer\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice.\n \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\, including cancellation of the workshop if warranted by circumstances beyond its control.\n  \n\n  \nJoin Today!
URL:https://uoa-academy.com/events/digital-marketing-social-medias/
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