Objectives
In today’s highly connected and fast-moving business environment, organisations must consistently manage their brand image, deliver impactful corporate events, and respond effectively to crises. This programme equips participants with practical knowledge and tools to strengthen corporate branding, execute professional events, and prepare for crisis situations that may impact organisational reputation.
Participants will gain an integrated understanding of brand positioning, event execution, and crisis readiness to ensure organisational credibility, consistency, and resilience.
Target Audience
- Corporate Communications and PR professionals
- Marketing and Branding teams
- HR, Administration, and Event Management personnel
- Managers and leaders involved in brand representation and decision-making
Learning Outcomes
- Understand the fundamentals of corporate branding and reputation management
- Plan and manage corporate events that align with brand identity and objectives
- Identify potential risks and crisis scenarios affecting organisational image
- Apply structured approaches to crisis communication and response
- Strengthen organisational readiness to protect brand credibility
Day 1
Module 1: Fundamentals of Corporate Branding
- Understanding corporate brand identity and values
- Brand positioning and consistency across touchpoints
- Managing reputation in the digital and media landscape
Module 2: Brand Communication & Stakeholder Engagement
- Internal and external brand communication strategies
- Aligning messaging with organisational values
- Engaging stakeholders to strengthen brand trust
Module 3: Corporate Event Strategy & Planning
- Purpose and objectives of corporate events
- Event planning frameworks and key success factors
- Aligning events with corporate branding goals
Module 4: Executing Professional Corporate Events
- Managing logistics, vendors, and stakeholders
- Event protocol, etiquette, and brand representation
- Measuring event impact and post-event evaluation
Day 2
Module 5: Understanding Crisis & Reputational Risks
- Types of corporate crises and reputational threats
- Identifying early warning signs and risk factors
- The impact of crises on brand perception
Module 6: Crisis Communication & Response
- Principles of effective crisis communication
- Managing media, public statements, and stakeholders
- Do’s and don’ts during crisis situations
Module 7: Crisis Preparedness & Simulation
- Developing a crisis readiness and response plan
- Roles, responsibilities, and decision-making during crises
- Scenario-based crisis simulation exercise
Module 8: Strengthening Organisational Readiness
- Integrating branding, events, and crisis management
- Building organisational resilience and accountability
- Developing an action plan for continuous readiness
PRICING:
RM 2,200.00 Per Person (HRD Corp Claimable Course) + 8% SST
To inquire about pricing for our training, please contact us for a quote.
Kindly scan or click on the link below for your.
Learning Registration.
For any enquiries, please contact us at:
UOA Academy Sdn Bhd
Suite 1-2, Lower Level 1, City, The Horizon Annexe, Avenue 7,
Bangsar South, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.
Tel: 6013 482 4810 / 6016 241 3517
Email: register@uoa-academy.com
Click Here for Registration & Further Details!
Please note that should this registration be cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.
Disclaimer: UOA Academy reserves the right to make changes to the venue, date, and speaker, including cancellation of the workshop if warranted by circumstances beyond its control.
