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X-WR-CALNAME:UOA Academy
X-ORIGINAL-URL:https://uoa-academy.com
X-WR-CALDESC:Events for UOA Academy
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TZID:Asia/Kuala_Lumpur
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DTSTART:20250101T000000
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DTSTART;VALUE=DATE:20261014
DTEND;VALUE=DATE:20261016
DTSTAMP:20260422T153356
CREATED:20260114T021654Z
LAST-MODIFIED:20260114T021654Z
UID:50767-1791936000-1792108799@uoa-academy.com
SUMMARY:Corporate Branding\, Events & Crisis Readiness (2 Days)
DESCRIPTION:Objectives  \nIn today’s highly connected and fast-moving business environment\, organisations must consistently manage their brand image\, deliver impactful corporate events\, and respond effectively to crises. This programme equips participants with practical knowledge and tools to strengthen corporate branding\, execute professional events\, and prepare for crisis situations that may impact organisational reputation.  \nParticipants will gain an integrated understanding of brand positioning\, event execution\, and crisis readiness to ensure organisational credibility\, consistency\, and resilience.  \nTarget Audience  \n\n Corporate Communications and PR professionals \n Marketing and Branding teams \n HR\, Administration\, and Event Management personnel \n Managers and leaders involved in brand representation and decision-making \n\nLearning Outcomes  \n\n Understand the fundamentals of corporate branding and reputation management \nPlan and manage corporate events that align with brand identity and objectives \nIdentify potential risks and crisis scenarios affecting organisational image \nApply structured approaches to crisis communication and response \nStrengthen organisational readiness to protect brand credibility \n\nDay 1  \nModule 1: Fundamentals of Corporate Branding  \n\n Understanding corporate brand identity and values \n Brand positioning and consistency across touchpoints \nManaging reputation in the digital and media landscape \n\nModule 2: Brand Communication & Stakeholder Engagement  \n\n Internal and external brand communication strategies \nAligning messaging with organisational values \n Engaging stakeholders to strengthen brand trust \n\nModule 3: Corporate Event Strategy & Planning  \n\n Purpose and objectives of corporate events \n Event planning frameworks and key success factors \nAligning events with corporate branding goals \n\nModule 4: Executing Professional Corporate Events  \n\n Managing logistics\, vendors\, and stakeholders \n Event protocol\, etiquette\, and brand representation \n Measuring event impact and post-event evaluation \n\nDay 2  \nModule 5: Understanding Crisis & Reputational Risks  \n\n Types of corporate crises and reputational threats \n Identifying early warning signs and risk factors \n The impact of crises on brand perception \n\nModule 6: Crisis Communication & Response  \n\n Principles of effective crisis communication \n Managing media\, public statements\, and stakeholders \nDo’s and don’ts during crisis situations \n\nModule 7: Crisis Preparedness & Simulation  \n\n Developing a crisis readiness and response plan \n Roles\, responsibilities\, and decision-making during crises \nScenario-based crisis simulation exercise \n\nModule 8: Strengthening Organisational Readiness  \n\n Integrating branding\, events\, and crisis management \nBuilding organisational resilience and accountability \nDeveloping an action plan for continuous readiness \n\nPRICING: \n\nRM 2\,200.00 Per Person (HRD Corp Claimable Course) + 8% SSTTo inquire about pricing for our training\, please contact us for a quote. \n\n\nKindly scan or click on the link below for your. Learning Registration.For any enquiries\, please contact us at:UOA Academy Sdn BhdSuite 1-2\, Lower Level 1\, City\, The Horizon Annexe\, Avenue 7\,Bangsar South\, 59200 Kuala Lumpur\, Wilayah Persekutuan Kuala Lumpur. \nTel: 6013 482 4810 / 6016 241 3517Email: register@uoa-academy.com \n\n  \n\n \nClick Here for Registration & Further Details!  \n \nCancellation & Transfer\n\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally\, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.  \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\, including cancellation of the workshop if warranted by circumstances beyond its control.  \n\n     \n  \n 
URL:https://uoa-academy.com/events/corporate-branding-events-crisis-readiness/
CATEGORIES:Interpersonal Development,Interpersonal Skill,Management,Self Development
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