Objectives
This intensive 2-day programme equips executives, managers, and professionals with practical knowledge to leverage Artificial Intelligence for business strategy, marketing, content creation, and productivity improvement. The programme focuses on real business applications of AI tools such as ChatGPT, Gemini, and Deepseek within organisational contexts. Emphasis is placed on hands-on practice, real use cases, and immediate workplace application to support digital transformation and measurable performance improvement.
Target Audience
- Executives and Business Owners
- Managers and Team Leaders
- Marketing, Sales, and E-commerce Professionals
- Professionals involved in digital strategy, content creation, and process optimisation
Learning Outcomes
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Develop a practical AI strategy aligned with business objectives
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Identify high-impact AI use cases across business functions
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Use generative AI tools for content creation and data analysis
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Apply AI to digital marketing and social media strategy
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Design effective prompts and workflows for consistent AI results
Course Outlines
Day 1 – AI Strategy & Digital Marketing Foundations Module 1: AI Landscape & Business Transformation
- Overview of current AI trends and adoption principles ● Understanding AI’s role in digital transformation
- Opportunities and limitations of AI in organisations
- Malaysia business context and adoption considerations Module 2: Strategic AI Integration for Business Operations
- Identifying AI opportunities in business processes
- AI use cases in HR, supply chain, and customer service ● Aligning AI initiatives with business goals
- Establishing KPIs and success measures for AI adoption Module 3: AI-Driven Digital Marketing Strategy
- Using AI to analyse customer segments and behaviour ● AI-assisted campaign planning and targeting
- Competitive and market analysis using AI
- Improving marketing decision-making with AI insights Module 4: AI for Social Media & Campaign Execution
- Creating AI-assisted social media strategies
- Content planning and calendar generation
- AI support for ad copy, captions, and visuals
- Measuring campaign effectiveness using AI insights
Day 2 – Generative AI Tools & Content Mastery
Module 5: Generative AI Platforms & Capabilities
- Overview of ChatGPT, Gemini, and Deepseek
- Strengths and limitations of different AI tools
- Selecting the right AI tool for different tasks
- Responsible and ethical AI usage
Module 6: Prompt Engineering for Reliable Results
- Structuring effective prompts
- Controlling tone, format, and output quality
- Advanced prompting techniques
- Avoiding common AI output errors
Module 7: AI-Powered Content Creation & Productivity
- AI for blogs, emails, scripts, and marketing content
- Refining content for platforms and SEO
- Using AI for internal documents and communications ● Improving productivity through AI workflows
Module 8: Workflow Integration & Action Planning
- Combining AI tools into daily work processes
- Developing an individual AI action plan
- Practical implementation challenges
- Best practices for sustained AI adoption
PRICING:
RM 2,200.00 Per Person (HRD Corp Claimable Course) + 8% SST
To inquire about pricing for our training, please contact us for a quote.
Kindly scan or click on the link below for your.
Learning Registration.
For any enquiries, please contact us at:
UOA Academy Sdn Bhd
Suite 1-2, Lower Level 1, City, The Horizon Annexe, Avenue 7,
Bangsar South, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.
Tel: 6013 482 4810 / 6016 241 3517
Email: register@uoa-academy.com
Click Here for Registration & Further Details!
Please note that should this registration be cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.
Disclaimer: UOA Academy reserves the right to make changes to the venue, date, and speaker, including cancellation of the workshop if warranted by circumstances beyond its control.
