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DTSTART;VALUE=DATE:20260304
DTEND;VALUE=DATE:20260306
DTSTAMP:20260422T062342
CREATED:20251224T040250Z
LAST-MODIFIED:20260112T071630Z
UID:50457-1772582400-1772755199@uoa-academy.com
SUMMARY:AI-Powered Digital Transformation: Strategy\, Marketing\, and Content Mastery (2 Days)
DESCRIPTION:Objectives \nThis intensive 2-day programme equips executives\, managers\, and professionals with practical knowledge to leverage Artificial Intelligence for business strategy\, marketing\, content creation\, and productivity improvement. The programme focuses on real business applications of AI tools such as ChatGPT\, Gemini\, and Deepseek within organisational contexts. Emphasis is placed on hands-on practice\, real use cases\, and immediate workplace application to support digital transformation and measurable performance improvement.  \nTarget Audience \n\n Executives and Business Owners \nManagers and Team Leaders\nMarketing\, Sales\, and E-commerce Professionals\nProfessionals involved in digital strategy\, content creation\, and process optimisation \n\nLearning Outcomes \n\n\n\nDevelop a practical AI strategy aligned with business objectives  \n\n\nIdentify high-impact AI use cases across business functions  \n\n\nUse generative AI tools for content creation and data analysis  \n\n\nApply AI to digital marketing and social media strategy  \n\n\nDesign effective prompts and workflows for consistent AI results  \n\n\n\nCourse Outlines \n\nDay 1 – AI Strategy & Digital Marketing Foundations  \nModule 1: AI Landscape & Business Transformation  \n\n Overview of current AI trends and adoption principles \nUnderstanding AI’s role in digital transformation \n Opportunities and limitations of AI in organisations \n Malaysia business context and adoption considerations \n\nModule 2: Strategic AI Integration for Business Operations  \n\n Identifying AI opportunities in business processes \n AI use cases in HR\, supply chain\, and customer service \nAligning AI initiatives with business goals \n Establishing KPIs and success measures for AI adoption \n\nModule 3: AI-Driven Digital Marketing Strategy  \n\n Using AI to analyse customer segments and behaviour \nAI-assisted campaign planning and targeting \n Competitive and market analysis using AI \n Improving marketing decision-making with AI insights \n\nModule 4: AI for Social Media & Campaign Execution  \n\n Creating AI-assisted social media strategies \n Content planning and calendar generation \n AI support for ad copy\, captions\, and visuals \n Measuring campaign effectiveness using AI insights \n\nDay 2 – Generative AI Tools & Content Mastery  \nModule 5: Generative AI Platforms & Capabilities  \n\n Overview of ChatGPT\, Gemini\, and Deepseek \n Strengths and limitations of different AI tools \n Selecting the right AI tool for different tasks \n Responsible and ethical AI usage \n\nModule 6: Prompt Engineering for Reliable Results  \n\n Structuring effective prompts \n Controlling tone\, format\, and output quality \n Advanced prompting techniques \n Avoiding common AI output errors \n\nModule 7: AI-Powered Content Creation & Productivity  \n\n AI for blogs\, emails\, scripts\, and marketing content \n Refining content for platforms and SEO \n Using AI for internal documents and communications \nImproving productivity through AI workflows \n\nModule 8: Workflow Integration & Action Planning  \n\n Combining AI tools into daily work processes \n Developing an individual AI action plan \n Practical implementation challenges \n Best practices for sustained AI adoption\n\nPRICING: \n\nRM 2\,200.00 Per Person (HRD Corp Claimable Course) + 8% SSTTo inquire about pricing for our training\, please contact us for a quote. \n\n\nKindly scan or click on the link below for your. Learning Registration.For any enquiries\, please contact us at:UOA Academy Sdn BhdSuite 1-2\, Lower Level 1\, City\, The Horizon Annexe\, Avenue 7\,Bangsar South\, 59200 Kuala Lumpur\, Wilayah Persekutuan Kuala Lumpur. \nTel: 6013 482 4810 / 6016 241 3517Email: register@uoa-academy.com \n\n  \n\n \nClick Here for Registration & Further Details!  \n \nCancellation & Transfer\n\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally\, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.  \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\, including cancellation of the workshop if warranted by circumstances beyond its control.  \n\n     \n  \n 
URL:https://uoa-academy.com/events/ai-powered-digital-transformation-strategy-marketing-2-days/
CATEGORIES:Interpersonal Development,Interpersonal Skill,Management,Self Development
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