Objectives
Corporate Social Media Content Essentials this programme is designed to help participants understand the fundamentals of social media communication and apply simple yet effective content techniques suitable for corporate use. Participants will gain foundational knowledge of social media platforms, corporate brand messaging, and content creation approaches aligned with organisational objectives. The programme emphasises practical application using accessible tools such as Canva and mobile devices to support day-to-day corporate social media needs.
Target Audience
- Junior Executives
- Communication Teams
- Marketing Staff
- Corporate Affairs Teams
Learning Outcomes
By the end of this programme, participants will be able to:
- Remember key concepts of major social media platforms and content categories
- Understand how brand voice, tone, and messaging function in a corporate setting
- Apply basic content creation skills using Canva and mobile tools for corporate communication
Course Outlines: Day 1 – Social Media Fundamentals & Corporate Content Basics
Module 1: Social Media Platform Overview
- Overview of key social media platforms
- Understanding platform purposes and audience behaviour
Module 2: Understanding Corporate Brand Messaging
- Brand voice and tone in corporate communication
- Aligning messaging with organisational values and objectives
Module 3: Types of Social Media Content
- Content categories for corporate social media
- Informative, engagement, and branding content
Module 4: Caption Basics & Messaging Structure
- Writing clear and effective captions
- Structuring messages for clarity and impact
Module 5: Practical Activity – Social Media Posts Using Canva
- Guided Canva content creation
- Designing simple corporate social media posts
Day 2 – Video Content & Content Planning Module 6: Essentials of Video Content
- Understanding basic video content principles
- Video formats suitable for corporate use
Module 7: How TikTok & Instagram Content Works for Corporates
- Platform-specific content behaviour
- Corporate adaptation of TikTok and Instagram formats
Module 8: Flow of Creating a Content Calendar
- Planning content for consistency
- Aligning content with campaigns and organisational goals
Module 9: Practical Activity – Simple Video Editing
- Basic video editing using mobile tools
- Applying video content for corporate communication
PRICING:
RM 2,200.00 Per Person (HRD Corp Claimable Course) + 8% SST
To inquire about pricing for our training, please contact us for a quote.
Kindly scan or click on the link below for your.
Learning Registration.
For any enquiries, please contact us at:
UOA Academy Sdn Bhd
Suite 1-2, Lower Level 1, City, The Horizon Annexe, Avenue 7,
Bangsar South, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.
Tel: 6013 482 4810 / 6016 241 3517
Email: register@uoa-academy.com
Click Here for Registration & Further Details!
Please note that should this registration be cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.
Disclaimer: UOA Academy reserves the right to make changes to the venue, date, and speaker, including cancellation of the workshop if warranted by circumstances beyond its control.
