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DTSTART;VALUE=DATE:20240528
DTEND;VALUE=DATE:20240530
DTSTAMP:20260502T141347
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UID:11125-1716854400-1717027199@uoa-academy.com
SUMMARY:Word of Mouth Marketing: How to Effectively Use It? (2 days)
DESCRIPTION:Objectives \nThe objective of the “Word of Mouth Marketing: How to Effectively Use It?” course is to equip participants with the knowledge and skills needed to harness the power of word-of-mouth marketing for business success. The workshop aims to provide a comprehensive understanding of the principles and strategies behind successful word-of-mouth marketing campaigns. Participants will gain insights into leveraging customer recommendations\, social influence\, and online platforms to create a positive and organic buzz around their products or services. \nTarget Audience \nThis workshop is designed for business owners\, marketing professionals\, executives\, middle management\, and anyone seeking to enhance their marketing strategies. It caters to individuals across various industries who want to tap into the potential of word-of-mouth marketing to boost brand awareness\, credibility\, and customer acquisition. The content is tailored to benefit participants at different levels of marketing expertise\, from beginners to seasoned professionals. \nLearning Outcomes  \n\nLearn strategies for encouraging and managing positive word-of-mouth referrals both offline and online.\nGain insights into the mechanics of word-of-mouth marketing and its influence on consumer behavior.\nAcquire practical skills in leveraging social networks\, customer testimonials\, and online reviews to enhance brand presence.\nEmpower participants to create a network of brand advocates.\nEnhance customer loyalty through effective word-of-mouth marketing practices.\nDrive business growth organically by leveraging the power of positive word-of-mouth marketing.\n\nCourse Outlines: \nDay 1: \nModule 1: Introduction to Word-of-Mouth Marketing \n\nUnderstanding the significance of word-of-mouth in contemporary marketing\nOverview of course objectives and structure\nReal-world examples of successful word-of-mouth marketing campaigns\n\nModule 2: Principles and Strategies \n\nComprehensive understanding of the principles behind effective word-of-mouth marketing\nStrategies for creating positive buzz around products or services\nCase studies on successful word-of-mouth campaigns\n\nModule 3: Leveraging Customer Recommendations \n\nTechniques for encouraging and managing positive word-of-mouth referrals\nOffline and online approaches to maximize customer recommendations\nBuilding customer trust and loyalty through recommendations\n\nModule 4: Social Influence and Online Platforms \n\nInsights into the impact of social influence on word-of-mouth marketing\nUtilizing online platforms to amplify brand presence\nStrategies for creating shareable content and engaging online communities\n\nDay 2: \nModule 5: Practical Skills in Brand Amplification \n\nAcquiring practical skills in leveraging social networks for brand amplification\nUtilizing customer testimonials effectively\nManaging online reviews and feedback for positive brand perception\n\nModule 6: Building a Network of Brand Advocates \n\nEmpowering participants to create a network of enthusiastic brand advocates\nStrategies for fostering customer loyalty through advocacy programs\nEncouraging user-generated content and testimonials\n\nModule 7: Enhancing Customer Loyalty \n\nImplementing effective word-of-mouth practices to enhance customer loyalty\nCreating memorable and shareable customer experiences\nStrategies for turning satisfied customers into loyal advocates\n\nModule 8: Organic Business Growth \n\nLeveraging the organic power of positive word-of-mouth marketing for business growth\nMeasurement and analytics for assessing the impact of word-of-mouth efforts\nContinuous improvement strategies for sustained success \n\nPricing:\nRM 1\,500.00 Per Person (HRD Corp Claimable Course) + 6% SST\n \nKindly scan or click on the link below for your \nLearning Registration.\n \nFor any enquiries\, please contact us at:\n \nUOA Academy Sdn Bhd\nUOA Corporate Tower\, Lobby A\, Avenue 10\, The Vertical\nBangsar South City\, No 8 Jalan Kerinchi\n59200 Kuala Lumpur\, Malaysia.\nTel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517\nEmail: register@uoa-academy.com\n \n\nhttps://www.surveymonkey.com/r/UOAAEX\n \nCancellation & Transfer\n\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally\, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer. \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\,\nincluding cancellation of the workshop if warranted by circumstances beyond its control. \n\n  \n\n  \nJoin Today!
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