BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//UOA Academy - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:UOA Academy
X-ORIGINAL-URL:https://uoa-academy.com
X-WR-CALDESC:Events for UOA Academy
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Asia/Kuala_Lumpur
BEGIN:STANDARD
TZOFFSETFROM:+0800
TZOFFSETTO:+0800
TZNAME:+08
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240514
DTEND;VALUE=DATE:20240516
DTSTAMP:20260426T201341
CREATED:20240110T022016Z
LAST-MODIFIED:20240110T025606Z
UID:11166-1715644800-1715817599@uoa-academy.com
SUMMARY:Pay Per Click (PPC) Marketing (2 days)
DESCRIPTION:Objectives \nThe Pay Per Click (PPC) Marketing course is designed to equips participants with essential skills for successful digital advertising\, covering tasks such as keyword selection\, bid strategies\, and ad creation. Designed for marketing professionals\, business owners\, and campaign managers\, the course enables strategic planning and implementation of PPC campaigns on platforms like Google Ads and Bing Ads. The goal is to optimize strategies\, boost online visibility\, and achieve specific business objectives in the dynamic landscape of digital advertising. \nTarget Audience \nThe target audience for PPC Marketing training encompasses marketers seeking to expand their digital advertising skills\, business owners aiming to increase online visibility and reach\, as well as individuals responsible for managing and optimizing PPC campaigns. The program caters to middle management at various experience levels\, from beginners looking to grasp the basics to seasoned marketers wanting to refine their strategies and stay updated on the latest industry trends. \nLearning Outcomes  \n\nDevelop the ability to strategically bid on keywords to maximize visibility and enhance ad positioning.\nApply learned strategies to optimize campaign performance based on analytics and market trends.\nDevelop the expertise to design and execute successful PPC campaigns tailored to specific business objectives.\nImplement tactics to attract and drive targeted traffic to the advertised products or services.\n\nCourse Outlines: \nDay 1: \nModule 1: Introduction to PPC Marketing \n\nOverview of digital advertising landscape\nImportance of PPC in online marketing strategies\n\nModule 2: Essential Skills for Digital Advertising \n\nKeyword selection fundamentals\nStrategic bid strategies for maximizing visibility\nEffective ad creation techniques\n\nModule 3: Platforms for PPC Campaigns \n\nIn-depth exploration of Google Ads and Bing Ads\nUnderstanding the strengths and nuances of each platform\n\nModule 4: Strategic Planning and Implementation \n\nDeveloping a comprehensive PPC strategy\nHands-on exercises for strategic campaign planning\n\nModule 5: Optimizing Strategies \n\nUtilizing analytics tools for performance measurement\nAdapting strategies based on market trends and analytics insights\n\nDay 2: \nModule 6: Boosting Online Visibility \n\nTechniques to enhance online visibility and reach\nCreating impactful ad campaigns for increased visibility\n\nModule 7: Achieving Specific Business Objectives \n\nTailoring PPC campaigns to align with specific business goals\nCase studies on successful PPC campaigns and their outcomes\n\n\nModule 8: Tactics for Driving Targeted Traffic\n \n\nImplementing effective tactics to attract and engage targeted audiences\nStrategies for driving traffic to advertised products or services\n\nModule 9: Advanced Techniques and Industry Trends \n\nExploring advanced PPC techniques\nStaying updated on the latest industry trends and innovations \n\nPricing:\nRM 1\,500.00 Per Person (HRD Corp Claimable Course) + 6% SST\n \nKindly scan or click on the link below for your \nLearning Registration.\n \nFor any enquiries\, please contact us at:\n \nUOA Academy Sdn Bhd\nUOA Corporate Tower\, Lobby A\, Avenue 10\, The Vertical\nBangsar South City\, No 8 Jalan Kerinchi\n59200 Kuala Lumpur\, Malaysia.\nTel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517\nEmail: register@uoa-academy.com\n \n\nhttps://www.surveymonkey.com/r/UOAAEX\n \nCancellation & Transfer\n\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally\, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer. \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\,\nincluding cancellation of the workshop if warranted by circumstances beyond its control. \n\n  \n\n  \nJoin Today! \n  \n 
URL:https://uoa-academy.com/events/pay-per-click-ppc-marketing/
ATTACH;FMTTYPE=image/png:https://uoa-academy.com/wp-content/uploads/2024/01/Unlock-Digital-Success-Your-Guide-to-Powerful-PPC-Advertising-1.png
END:VEVENT
END:VCALENDAR