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Marketing Power Words (1 day)

May 9, 2024


Marketing Power Words is an intensive program empowering marketing professionals, business owners, and aspiring marketers with persuasive language skills for compelling content creation. Objectives include introducing impactful vocabulary, refining linguistic understanding, and equipping participants to craft resonant marketing messages. Through practical exercises and real-world examples, attendees will learn to strategically integrate power words into campaigns, enhancing overall effectiveness.

Target Audience

Marketing Power Words is specifically crafted for marketing professionals, executives, managers, and individuals aspiring to refine their communication skills for impactful brand messaging. This program is tailored for professionals at all levels within the marketing domain, including entry-level marketers to seasoned executives. 

Learning Outcomes 

  • Acquire the proficiency to recognize and utilize powerful vocabulary for heightened persuasion in marketing communications.
  • Develop the skill to create marketing messages that resonate emotionally, establishing a deeper connection with target audiences.
  • Learn to strategically use language to strengthen brand positioning, conveying a consistent and compelling brand image.
  • Gain expertise in the art of storytelling, enabling the creation of narratives that captivate and engage target audiences effectively.

Course Outlines:

Module 1: Refining Linguistic Understanding

  • Exploring the subtleties of language in marketing
  • Analyzing the psychological impact of words
  • Understanding cultural and demographic considerations

Module 2: Crafting Resonant Marketing Messages

  • Principles of creating messages that resonate emotionally
  • Establishing a deeper connection with target audiences
  • Case studies on successful emotionally charged marketing campaigns

Module 3: Strategic Integration of Power Words

  • Techniques for seamlessly integrating power words into marketing campaigns
  • Developing a cohesive and impactful marketing language strategy
  • Real-world examples of successful campaigns leveraging power words

Module 4: Enhancing Overall Effectiveness

  • Measuring and evaluating the impact of power words in marketing
  • Adjusting and refining language strategies based on analytics
  • Continuous improvement for sustained marketing success

Module 5: The Art of Storytelling in Marketing

  • Understanding the role of storytelling in marketing
  • Crafting narratives that captivate and engage target audiences
  • Practical exercises in storytelling for marketing purposes
RM 1,000.00 Per Person (HRD Corp Claimable Course) + 6% SST
Kindly scan or click on the link below for your 
Learning Registration.
For any enquiries, please contact us at:
UOA Academy Sdn Bhd
UOA Corporate Tower, Lobby A, Avenue 10, The Vertical
Bangsar South City, No 8 Jalan Kerinchi
59200 Kuala Lumpur, Malaysia.
Tel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517
Email: register@uoa-academy.com
Cancellation & Transfer

Please note that should this registration be cancelled fourteen (14) days before the day of the training, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice. Additionally, a 30% upfront payment is required via Human Resource Development Corporation (HRDC) or bank transfer.

Disclaimer: UOA Academy reserves the right to make changes to the venue, date, and speaker,
including cancellation of the workshop if warranted by circumstances beyond its control.



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May 9, 2024
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