Account Management & Client Retention (2 days)

Objectives

The primary objective of the Account Management & Client Retention course is to equip professionals with the skills and strategies essential for effective account management and the retention of clients. The course aims to enhance participants’ ability to build strong client relationships, maximize customer satisfaction, and implement proactive account management practices that contribute to long-term client loyalty and business growth.

Target Audience

This course is designed for account managers, middle management, sales professionals, and individuals responsible for managing client accounts and fostering client relationships. It is suitable for those seeking to refine their account management skills, enhance client communication, and implement effective retention strategies. Additionally, it caters to business owners and managers who aim to improve overall customer satisfaction and client loyalty.

Learning Outcomes 

• Enhance communication skills to build rapport and establish strong, trust-based relationships with clients.
• Learn techniques for assessing and understanding client needs, enabling the customization of services to meet individual client requirements.
• Implement client retention strategies to maximize customer satisfaction and foster long-term client loyalty.
• Cultivate client advocacy by exceeding expectations, providing exceptional service, and creating positive client experiences.
  

Course Outlines:

Day 1:

Module 1: Build Knowledge of Strategic Account Management

• Understanding the strategic role of account management in business growth
• Aligning client needs with organizational goals and objectives

Module 2: Effective Communication for Client Relationships

• Developing strong communication skills to build rapport and trust
• Tailoring communication styles to different client preferences

Module 3: Client Needs Assessment Techniques

• Implementing effective techniques for assessing and understanding client needs
• Customizing services to meet individual client requirements

Module 4: Proactive Problem Resolution

• Identifying potential issues and addressing client concerns proactively
• Developing problem-solving strategies to ensure client satisfaction

Day 2:

Module 5: Client Retention Strategies

• Implementing client retention strategies for long-term loyalty
• Maximizing customer satisfaction through personalized approaches

Module 6:  Cross-Selling and Upselling Techniques

• Learning and applying techniques for cross-selling and upselling
• Expanding service offerings to meet additional client needs

Module 7: Data Analysis for Client Insights

• Utilizing data analysis tools to gain insights into client behaviour
• Applying data-driven strategies for personalized account management

Module 8: Building Client Advocacy

• Cultivating client advocacy through exceptional service

Creating positive client experiences to enhance brand loyalty and worth-of-mouth

Pricing:

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