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X-WR-CALDESC:Events for UOA Academy
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DTSTART;VALUE=DATE:20230919
DTEND;VALUE=DATE:20230921
DTSTAMP:20230831T233428Z
CREATED:20230719T224636Z
LAST-MODIFIED:20230831T233428Z
UID:8264-1695081600-1695254399@uoa-academy.com
SUMMARY:Digital Marketing & Social Medias: Developing Tomorrow's Marketers
DESCRIPTION:Digital Marketing & Social Media – Developing Tomorrow’s Marketers (2 days)\nObjectives\nThe Digital Marketing & Social Media course is designed to equip participants with the knowledge and skills needed to thrive in the ever-evolving field of digital marketing. This comprehensive training program covers essential concepts\, strategies\, and tools used in today’s digital landscape. Participants will gain practical insights and hands-on experience to develop effective digital marketing and social media campaigns\, driving business growth and engagement with target audiences. \nTarget Audience\nThis comprehensive course on digital marketing and social media is suitable for marketing professionals\, business owners and entrepreneurs\, advertising and communication professionals\, as well as students and graduates interested in gaining practical knowledge\nand skills in the ever-evolving field of digital marketing. \nLearning Outcomes\n● Understand the key concepts\, strategies\, and tools used in digital marketing and social media.\n● Develop effective digital marketing campaigns to drive business growth and engagement.\n● Optimize websites for better user experience and conversion rates.\n● Implement search engine optimization (SEO) techniques to improve website visibility. \nCourse Outlines:\nDay 1:\nModule 1: Introduction to Digital Marketing\n● Overview of digital marketing landscape\n● Importance of digital marketing in today’s business environment\n● Key digital marketing concepts and terminology \nModule 2: Website Optimization and User Experience\n● Understanding website optimization and its impact on user experience\n● Effective website design principles\n● Conversion rate optimization techniques \nModule 3: Search Engine Optimization (SEO)\n● Introduction to SEO and its role in digital marketing\n● Keyword research and optimization\n● On-page and off-page optimization strategies \nModule 4: Pay-Per-Click (PPC) Advertising\n● Introduction to PPC advertising\n● Setting up and managing PPC campaigns\n● Bid management and optimization \nModule 5: Social Media Marketing\n● Overview of major social media platforms\n● Developing a social media strategy\n● Creating engaging social media content\n● Social media advertising and analytics \nDay 2:\nModule 6: Content Marketing\n● Understanding content marketing and its importance\n● Creating compelling and shareable content\n● Content distribution and promotion strategies \nModule 7: Email Marketing\n● Introduction to email marketing\n● Building an effective email marketing campaign\n● Best practices for email deliverability and engagement \nModule 8: Mobile Marketing\n● Overview of mobile marketing trends and strategies\n● Mobile advertising and app marketing\n● Optimizing campaigns for mobile devices \nModule 9: Analytics and Data-Driven Marketing\n● Importance of data-driven decision-making in digital marketing\n● Web analytics tools and metrics\n● Tracking and measuring campaign performance \nModule 10: Emerging Trends in Digital Marketing\n● Overview of the latest trends and technologies shaping digital marketing\n● Artificial Intelligence (AI) in marketing\n● Influencer marketing and user-generated content \nPricing:\nRM 1\,000.00 Per Person (HRD Corp Claimable Course)\n \nKindly scan or click on the link below for your \nLearning Registration.\n \nFor any enquiries\, please contact us at:\n \nUOA Academy Sdn Bhd\nUOA Corporate Tower\, Lobby A\, Avenue 10\, The Vertical\nBangsar South City\, No 8 Jalan Kerinchi\n59200 Kuala Lumpur\, Malaysia.\nTel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517\nEmail: register@uoa-academy.com\n \n\nhttps://www.surveymonkey.com/r/uoaapb \n \nCancellation & Transfer\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice.\n \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\, including cancellation of the workshop if warranted by circumstances beyond its control.\n  \n\n  \nJoin Today!
URL:https://uoa-academy.com/events/digital-marketing-social-medias/
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230920
DTEND;VALUE=DATE:20230921
DTSTAMP:20230720T204216Z
CREATED:20230719T232848Z
LAST-MODIFIED:20230720T204216Z
UID:8268-1695168000-1695254399@uoa-academy.com
SUMMARY:Email Etiquette
DESCRIPTION:Email Etiquette (1 Day)\nObjectives\nEmail etiquette is a set of principles to write or answer emails in a socially or professionally acceptable manner. It includes language\, structure\, grammar\, and tone. Email etiquette differs based on the recipient and between professional and personal emails. \nLearning Objectives\n● Develop a heightened awareness of the potential perils of digital communication.\n● Master effective email structures to achieve clarity and successful communication.\n● Learn to write for the reader\, starting with effective subject lines.\n● Make the most of ’email estate’ \nTarget Audience\nOpen to all employees\, especially administrators. \nCourse Outline\nModule 1: Introduction & Background to e-mailing\n● 10 Advantages of Using E-Mail\n● 10 Disadvantages of Using E-Mail\n● Rules For Email Etiquette\n● Inappropriate Use of Email \nModule 2: Salutations\n● Salutations Definition\n● Casual Salutations\n● Creative & Personalized Alternative Salutations\n● Salutations to Avoid \nPricing:\nRM 900.00 Per Person (HRD Corp Claimable Course)\n \nKindly scan or click on the link below for your \nLearning Registration.\n \nFor any enquiries\, please contact us at:\n \nUOA Academy Sdn Bhd\nUOA Corporate Tower\, Lobby A\, Avenue 10\, The Vertical\nBangsar South City\, No 8 Jalan Kerinchi\n59200 Kuala Lumpur\, Malaysia.\nTel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517\nEmail: register@uoa-academy.com\n \n\nhttps://www.surveymonkey.com/r/uoaapb \n \nCancellation & Transfer\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice.\n \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\, including cancellation of the workshop if warranted by circumstances beyond its control.\n  \n\n  \nJoin Today!
URL:https://uoa-academy.com/events/email-etiquette/
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20230920
DTEND;VALUE=DATE:20230922
DTSTAMP:20230831T201043Z
CREATED:20230719T215240Z
LAST-MODIFIED:20230831T201043Z
UID:8251-1695168000-1695340799@uoa-academy.com
SUMMARY:Change Management – Managing Change and How to deal with it?
DESCRIPTION:Objectives\nChange is an inevitable aspect of organizations\, and effective change management is crucial for successful transitions. This two-day training course on Change Management provides participants with essential knowledge\, skills\, and tools to effectively manage and navigate organizational change. Through interactive sessions\, case studies\, and practical exercises\, participants will develop a comprehensive understanding of change management principles and learn strategies to mitigate resistance\, engage stakeholders\, and drive successful change initiatives. \nTarget Audience\nThe Change Management course is designed for professionals at all levels who are involved in or responsible for managing organizational change initiatives. This includes managers\, supervisors\, team leaders\, project managers\, HR professionals\, and individuals involved in change management roles or projects within their organizations. \nLearning Outcomes\n● Understand the importance of change management in organizational success.\n● Identify the different types and drivers of organizational change.\n● Apply various change management models and frameworks to effectively manage change initiatives.\n● Develop strategies to overcome resistance to change and build buy-in. \nCourse Outlines:\nDay 1:\nModule 1: Introduction to Change Management\n● Understanding the need for change management\n● The impact of change on individuals and organizations\n● Key roles and responsibilities in change management \nModule 2: Types and Drivers of Change\n● Differentiating between proactive and reactive change\n● Identifying external and internal drivers of change\n● Exploring the common types of organizational change \nModule 3: Change Management Models and Frameworks\n● Lewin’s Change Management Model\n● Kotter’s Eight-Step Change Model\n● ADKAR Model for individual change\n● Prosci’s Change Management Process \nModule 4: Overcoming Resistance to Change\n● Common sources of resistance\n● Strategies to address resistance and build buy-in\n● Creating a supportive change culture \nDay 2:\nModule 5: Stakeholder Engagement and Communication\n● Identifying and analyzing stakeholders\n● Developing a stakeholder engagement plan\n● Effective communication strategies during change \nModule 6: Planning and Executing Change Initiatives\n● Change readiness assessment\n● Developing a change management plan\n● Managing risks and contingencies \nModule 7: Evaluating and Monitoring Change\n● Key performance indicators for change management\n● Continuous improvement and learning from change\n● Sustaining change in the long term \nModule 8: Case Studies and Practical Exercises\n● Analyzing real-life change management case studies\n● Applying change management principles to practical scenarios\n● Group discussions and exercises to reinforce learning \nPricing:\nRM 1\,000.00 Per Person (HRD Corp Claimable Course)\n \nKindly scan or click on the link below for your \nLearning Registration.\n \nFor any enquiries\, please contact us at:\n \nUOA Academy Sdn Bhd\nUOA Corporate Tower\, Lobby A\, Avenue 10\, The Vertical\nBangsar South City\, No 8 Jalan Kerinchi\n59200 Kuala Lumpur\, Malaysia.\nTel: 6019 225 0942 / 6016 806 1760 / 6016 241 3517\nEmail: register@uoa-academy.com\n \n\nhttps://www.surveymonkey.com/r/uoaapb \n \nCancellation & Transfer\nPlease note that should this registration be cancelled fourteen (14) days before the day of the training\, a 50% cancellation charge will be imposed. If cancellation is made seven (7) days before the training\, full payment of the training will be levied. Please note that amendments can only be made to the above arrangement by giving a minimum of three (3) working days’ notice.\n \nDisclaimer: UOA Academy reserves the right to make changes to the venue\, date\, and speaker\, including cancellation of the workshop if warranted by circumstances beyond its control.\n  \n\n  \nJoin Today!
URL:https://uoa-academy.com/events/change-management-managing-change-and-how-to-deal-with-it/
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